The Ups and Downs of Toyota
Toyota, a Japanese car manufacturing company, is currently the largest automotive manufacturers in the world. However, like other big companies, in their long run history, Toyota has had to encounter lots of obstacles and difficulties to obtain success. Let’s have a look at the landmarks in Toyota’s history:
1. Toyopet
The first Toyota car registered in the United States was a 1958 Toyopet and was sold in 1958. In contrast to its expectation, this first new car model was not a success when introduced in the market.
Toyopet in 1958
2. Corona
The first Americanized Toyota, the Tiara, also known as the Toyota Corona PT20, came out in 1964. In terms of its structure, this six-passenger car had a 90 gross-horsepower engine and could reach 90 miles per hour. Moreover, its sales hit $ 6,400 in 1965 and reached $ 71,000 by 1968, which made a turning point in Toyota’s international sales.
Corona
3. Toyota brand
In1975, Toyota outweighed Volkswagen brand, and Toyota became the best-selling importing car company with the largest revenue in the USA.
Toyota outweighed Volkswagen
4. Lexus LS 400
The LS400, the first Lexus made by Toyota, finally appeared in 1989. It was really a success hit owning to its high levels of luxury and reliability, at a lower cost than Mercedes’ far less reliable and luxurious models. For such a long time, Lexus would remain the leader in passenger car comfort and reliability through to the 21st century.
Lexus LS 400
5. Hybrid Prius Toyota
In 1997, Toyota first introduced electric-powered hybrid Prius, and it made a big splash.
Hybrid Prius Toyota
6. Camry
Camry generations of Toyota began receiving complaints from users, so such Camry cars as Camry Solara and Lexus ES of 2003 version were investigated by Car Group.
Camry
7. Lexus ES
In November, 2009, Toyota carried out to retrieve 3.8 million Lexus and Toyota to remove the floor carpet.
Lexus ES
Some latest Toyota cars introduced in the market:
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1. Toyota Fact Finder
2. Toyota Engine & Transmission Problems – Find Toyota Engine / Transmission Problems
3. The 2010 Toyota Tacoma
4. Toyota Motor Corporation
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