2008 FORD SUPER DUTY: MORE CAPABILITY, MORE FEATURES AND MORE REFINEMENT FOR AMERICA'S LEADING WORKHORSE

FordrnF-Series Super Duty, the industry's leading heavy-duty work truck and arnmainstay of businesses throughout America, has been overhauled for thern2008 model year. Ford's Super Duty pickup has been the leader in thernover 8,500-pound truck segment since launch, offering best-in-classrnpayload, gross vehicle weight ratings (GVWR) and trailer tow ratings.rnThe new Super Duty, which will go on sale in early 2007, will helprnensure that Ford Motor Company maintains its nearly 30 years ofrnleadership in the pickup truck business.

Offered in three cabrnstyles - Regular Cab, SuperCab and Crew Cab - and with two bed lengths,rnthe new Super Duty will feature a bold look inside and out, an all-new,rnmore powerful, state-of-the-art Power Stroke ® Diesel and a host ofrnunique, innovative features not found on any other truck. And the linernof Ford Super Duty trucks has been expanded for 2008, with an even morerncapable workhorse: the new F-450 pickup.

"The F-450 pickuprndoesn't just raise the bar for heavy duty pickups, it tosses it out.rnGame over," said Mark Fields, President of the Americas. "Every aspectrnof the new line of Super Duty trucks, including capabilityrnenhancements, design changes and feature innovations is uniquelyrndesigned after spending a great deal of time talking with - andrnlistening to - our customers."

"We've been able tornattract customers and pull big share numbers with Super Duty because wernmade the decision to set Super Duty apart from the rest of thernsegment," said Cisco Codina, group vice president, North AmericanrnMarketing, Sales and Service. "We've built our leadership reputationrnover time. Just being able to say that we've been America'srnbest-selling truck for 29 years says that we've been here,rnunderstanding and consistently meeting the needs of the true truckrncustomer."

For true truck customers, Super Duty is theirrnlife-blood, serving the multifaceted aspects of their lives. Whetherrntowing a backhoe to the construction site or towing a boat to the lake,rnthey demand a truck that is capable and dependable. Super Dutyrnconsistently meets those needs.

"The Super Duty customer isn'trnthe guy who buys a pickup because it's cool to have a pickup. Thesernguys are working with this truck," said Ben Poore, Ford Truck marketingrnmanager. "They're hauling and towing, often earning their living withrntheir trucks, and their truck has to be as reliable and dependable asrnthey are."

All-new F-450 pickup adds capability for customers who demand the most

Today'srnSuper Duty customers are consistently searching for more capability.rnFord research has shown that more than 90 percent of Super Duty ownersrntow, and their towing needs are growing. To meet that need, Ford isrnintroducing the new F-450 pickup model. It combines the right axle,rnright powertrain, and right suspension to manage the loads of pulling arnheavier trailer while maintaining a refined, comfortable ride.

Forrnexample, the F-450 pickup rides on its own unique chassis. Itrnincorporates a new rear leaf-spring suspension while u sing the radiusrnarm front suspension from the F-450 chassis cab. This set-up providesrnfor the tightest turning radius in its class, greatly improvingrnmaneuverability when towing.

"The increased towing and cargornhauling capability, the engine enhancements and all the refinementsrnmake the F-450 absolutely the most capable pickup truck we've everrnbuilt—period. And that is exactly what our customers are asking for,"rnsaid Pete Reyes, Super Duty chief engineer.

According to arnstudy by the Recreational Vehicle Industry Association (RVIA), towablernRV shipments have grown steadily over the past five years, topping outrnat 323,000 units shipped in 2005, a 15.4 percent increase over 2004. Inrnthe same time frame, conventional motor coaches experienced a declinernin sales, with shipments of the Type A variety down 18.1 percent inrn2005.

The RVIA says that higher fuel prices and a desire forrnmore flexibility are driving customers out of conventional motorrncoaches and into towable travel trailers and fifth wheels. And as theserncustomers move to towable trailers, they will still expect to have thernsame level of luxury features - such as tile floors, graniterncountertops and big-screen TVs - as they had in their motor coaches.rnFor example, almost 90 percent of fifth-wheel RVs shipped in 2005 hadrnat least one fold-out room, according to RVIA data.

The 2007rnF-350 Super Duty already offered best-in-class maximum payload of 5,800rnpounds and maximum towing capacity of 19,200 pounds. The new 2008 F-450rnpickup widens the capability gap, offering a maximum payload of morernthan 6,000 pounds and towing capacity of more than 24,000 pounds - arn5,000-pound increase over the class-leading F-350. All of this addedrncapability comes with the same increased level of refinement found inrnthe new F-250 and F-350.

"Customers tell us they want to tow andrnthe F-450 delivers," said Reyes. "The trailer builders will be writingrnus thank-you letters because they can sell trailers with graniterncounter tops and fireplaces. And adding another horse to the trailer isrnno problem for the F-450 pickup."

All-new 6.4-liter Power Stroke ® Diesel is cleaner, quieter and more powerful

Arnmore powerful 6.4-liter Power Stroke ® Diesel joins a powertrain lineuprnthat already includes the segment's most powerful gasoline engine, thern362-horsepower 6.8-liter V-10 Triton.

Annual U.S. diesel truckrnregistrations have increased to more than 500,000 a year from aboutrn400,000 in 2001. Ford has long been the industry leader, selling 1.3rnmillion diesel-powered F-Series pickups in the United States since 2001rnalone. Ford sells more diesel-powered pickup trucks annually thanrnChevrolet and Dodge combined. Nearly three-quarters of all Ford SuperrnDuty trucks sold are diesel-powered.

The new engine benefits fromrnan innovative development process designed to more accurately reflectrnhow Super Duty customers use their vehicles every day. The team beganrnby collecting real-world data from working Super Duty commercialrncustomers, tracking their daily duty cycles. That data was used torndevelop durability tests that more closely represented real-world use.rnTo better assure durability, the tests were conducted using the mostrnextreme and abusive conditions and run to five-times the life cyclernthat the hardest-working truck would ever experience.

"By therntime we launch this vehicle," said Dan Davidson, Powertrain supervisor,rn"the engine will have seen more than 10 million equivalent miles ofrntesting both on the dyno and in test vehicles."

The 6.4-literrnPower Stroke ® Diesel delivers 350 horsepower at 3,000 rpm and 650rnlb.-ft. of torque starting at 2,000 rpm and utilizes Ford Clean DieselrnTechnology, which includes, among other features, a high-pressure,rncommon rail fuel system, Piezo-electric fuel injectors and an advancedrndiesel particulate filter system to deliver strong performance whilernreducing particulate output by more than 90 percent and postingrnemissions numbers on par with gasoline engines.

High-tech, seriesrnsequential turbochargers provide improved response and better low-endrnperformance. The unique system uses a small, electronically controlled,rnsmart remote variable geometry turbocharger that comes on at low rpm tornprovide extra boost at take-off. As rpms increase, the larger fixedrnturbo joins the smaller turbo to boost power through the middle of therntorque curve. As optimum speed is reached, the larger turbo takes over.rnTests have shown zero-to-60 times of more than a second faster than thernoutgoing 6.0-liter.

Transmission choices include a six-speedrnmanual with overdrive or a TorqShift™ five-speed automatic. Thernpowertrains use a new unique mounting system that better isolates thernpowertrain and reduces vibration. Both two- and four-wheel-drive modelsrnwill be available on the 2008 Super Duty.